Replace generic interviews with scalable depth.
Modern Market Research Interviews — Powered by Conversational AI
Traditional market research interviews are time-consuming, resource-heavy, and often limited in scope. Opini.ai brings qualitative insights to scale by using AI-driven agents that conduct in-depth interviews, adapt to responses in real time, and surface patterns across participants — all without sacrificing depth or nuance.
Craft a discussion guide, not just a script
Start with a flexible questionnaire designed to steer the conversation. You define the goals — our AI ensures the conversation flows naturally while staying on track.
Let AI conduct the heavy lifting
Opini.ai’s AGENTIC AI takes over as a virtual moderator, asking follow-ups, clarifying ambiguous answers, and diving into interesting tangents — just like a trained researcher would.
Stay in the loop without being in the room
Review transcripts, recordings, and AI-generated summaries of each conversation. No need to schedule dozens of interviews — just analyze the insight-rich output.
Discover themes across the noise
From product perceptions to user behaviors, our system identifies emerging patterns and sentiment trends across responses — so you can focus on strategy, not sorting.