Smarter surveys.
Deeper insights.
Opini.ai runs conversational AI interviews and generates the follow-up question your best researcher would ask — in real time, at survey scale. Move past shallow answers and into understanding that drives decisions.
The AI asks the follow-up you would have asked.
Set your intent once. Every shallow answer triggers a smarter, context-aware probe — automatically.
Customise your AI agent's behaviour
Set how strictly the agent follows your script, how deeply it probes and how it phrases follow-ups — for every study.
Everything you need to ask smarter.
Six capabilities working together to push past vague answers and deliver research-grade data — at speed.
Agentic AI Interviews
Autonomous AI interviewers that plan, probe and adapt in real time — the depth of a moderated interview at the scale of a survey.
Learn moreAI-Generated Follow-Ups
Set your intent — our AI spots shallow answers and generates the perfect follow-up, in real time, for every respondent.
Learn moreSample Management
Bring your own respondents or tap curated partner panels — target, launch and monitor in one place.
Learn moreSurvey Customisation
Colours, logos, layouts, question styles, buttons — every detail bends to your brand, saved for the next study.
Learn moreData Analysis
Explore trends, track KPIs and build presentation-ready charts without leaving the platform.
Learn moreData Export
Move survey data into spreadsheets, BI tools or statistical software with structure intact — no cleanup required.
Learn moreFrom open-ended question to real understanding.
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1. Build the survey
Create the study as you normally would — add open-ended questions where deeper context matters.
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2. Set your probing intent
Tell the AI what to look for: emotions, reasoning, blockers, dissatisfaction — or describe it in your own words.
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3. Let the AI moderate
As responses land, the AI detects shallow answers and generates personalised follow-ups in real time.
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4. Analyse or export
Explore in-platform with charts and KPI tracking, or export to CSV / SPSS with structure intact.
Built for the studies research teams actually run.
Six ready-to-go use cases with sample question flows and outcomes — pick the one closest to your next study.
User Onboarding Feedback
AI-guided surveys that talk to new users like real people — clarifying confusing steps, probing unclear feedback and surfacing hidden blockers.
Learn morePre-Sales Qualification
Capture rich, detailed responses that reveal true intent, readiness and fit — automatically. Spend less time guessing, more time closing.
Learn moreEmployee Engagement Check-Ins
Turn routine pulse surveys into meaningful conversations that surface hidden concerns — and save HR teams hours per cycle.
Learn moreProduct Feedback Collection
Turn ratings and vague comments into structured direction. Our AI probes the 'why' behind every response so your roadmap writes itself.
Learn moreMarket Research Interviews
AI-driven agents run in-depth interviews at scale — adapting live, following up naturally and surfacing patterns across every participant.
Learn moreCustomer Satisfaction Surveys
Opini.ai follows up on lukewarm and extreme scores automatically, surfacing the reasons behind every rating — before churn happens.
Learn moreSmarter surveys, stronger insights.
Opini.ai enhances every stage of your research process — and the numbers show it.
Loved by insights teams around the world.
"The AI understands context better than most junior researchers. We're impressed."
"Smart, scalable and respondent-friendly. This is the future of agile research."
"Agentic AI interviews feel like moderated sessions — but at scale. Game-changer."
"The AI follow-ups helped us uncover motivations we would've missed with standard surveys."
"Opini.ai gave us more depth in responses without adding friction for participants."
"We cut our follow-up workload in half while improving the quality of open-ended data."
Pricing that scales with your research.
Only pay for what you use — no caps on surveys, no limits on smart AI follow-ups.
Professional
For growing insights teams
Business
For enterprises and innovators
Pay as you go
No commitment, no minimum
Prices carried over from the previous site and should be revalidated before launch.
Rethink how you run surveys.
Unlock smarter conversations, deeper insights and better decisions — all powered by AI.