We Innovate, again!
As organisations across industries move toward adopting artificial intelligence, we are already ahead of the curve. Our AI model is not just implemented — it is fully market research ready, purpose-built to deliver intelligent, adaptive, and high-quality survey experiences.
But implementation alone was not enough.
We recognised a growing demand in the market: control. Businesses want the power of AI, but they also want the ability to shape its behaviour, guide its logic, and ensure outputs align precisely with their research objectives. So we built it.
Our latest innovation allows users to directly influence how our AI model operates. Through an intuitive front-end experience, users can set behavioural parameters that determine how questions are asked, how frequently they are asked, how they are phrased, and at what stage they are introduced.
Behind this simplicity lies sophisticated engineering. On the back end, complex model adjustments occur before surveys are even launched, ensuring that AI output is aligned with predefined expectations and research strategy.
The concept is straightforward: you are in control.
The AI follows your instructions based on clearly defined settings. It does not exceed its scope, ask unnecessary questions, or deviate from intended parameters. It operates within the framework you establish.
While integrating AI into research processes creates powerful synergies, we believe that structured control is what ultimately drives superior outcomes. By combining advanced artificial intelligence with user-defined governance, we deliver smarter surveys, stronger insights, and more reliable results. Fully customisable AI agents now let researchers run more adaptive, engaging, and insightful surveys.
London, 2026 — Surveys shouldn’t feel robotic, and insights shouldn’t stop at surface-level answers. Today, Opini.AI introduces its most advanced feature yet: fully customisable AI agents designed to run adaptive, research-driven conversations in real time.
These agents go beyond basic automation. They combine structure with flexibility, helping researchers collect reliable data while creating conversations that feel natural and engaging.
From Static Scripts to Smarter Conversations
Traditional surveys often rely on rigid questionnaires. With Opini.AI’s new agent configuration system, researchers can shape how their AI interviewer behaves — how it reacts, how it probes, and how closely it follows the script.
The result is a more dynamic interview experience, without compromising research rigour.
Give Your AI Instant Context
By adding a short survey summary, researchers give the AI a clear understanding of the study’s objective from the start.
For example:
This survey explores respondents’ perceptions of the recent Super Bowl, including their overall experience, opinions on the halftime show, and the moments that stood out most.
With that context, the AI keeps questions relevant and ensures follow-ups stay aligned with the research goal.
Define the Level of Adaptability
Researchers can choose how closely the AI follows the questionnaire using the Adaptive Behaviour setting.
Lower settings keep interviews structured and consistent. Higher settings allow the AI to adjust wording and flow based on participant responses. This balance helps maintain comparability across interviews while making conversations feel more natural.
Control the Depth of Insight
With Probe Latitude, researchers decide how actively the AI follows up on responses. The agent can stay focused on the core questionnaire or explore motivations and reasoning in more detail.
The outcome is deeper insight, delivered efficiently and at scale.
