About Opini.ai

Built by researchers, for researchers.

Opini.ai exists to end the shallow-survey era. We believe every respondent deserves the follow-up a senior researcher would ask — and every insights team deserves the depth to act on.

Why we do it

Ratings aren't reasons.

For twenty years, research has been quietly getting shallower. Ratings scales and multiple choice made surveys fast to send and easy to count — but they threw away the one thing that changes decisions: the reason behind the answer. Open-ends piled up in spreadsheets no one reads. Qualitative depth got locked inside expensive focus groups with sample sizes of twelve.

We started Opini.ai because that trade-off no longer needs to exist. Agentic AI can hold a real conversation with thousands of respondents in parallel, on-brand, in their own words — and hand a research team a report that reads like the debrief from their best analyst. That's the world we're building.

What we do

Depth at survey scale.

Opini.ai is an agentic survey platform. You brief the agent the way you'd brief a moderator — objectives, tone, guardrails, must-ask questions — and it runs adaptive conversations with every respondent, asking the follow-ups a good researcher would.

Under the hood: multilingual voice and text, structured extraction, safety and consent, and analysis that reads across thousands of sessions to surface themes, quotes and outliers. You get the reach of quant and the texture of qual, in the same study, at the same time.

Principles

What we won't compromise on.

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Depth over volume

One thoughtful follow-up beats ten more scale questions. Every design choice defends that.

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Consent & privacy first

Respondents know they're talking to an AI, know what's collected, and stay in control of their voice and data.

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Researcher-in-control

The agent's tone, latitude and stopping rules are yours to set. It's your study — we just give you a better instrument.

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Signal, not noise

We ship analysis you'd trust in a boardroom, not a dashboard of vanity charts. If it isn't decision-grade, it doesn't ship.

Founders

The team behind Opini.ai.

Syri Kullashi

Co-Founder & CEO

Syri leads product, commercial and the day-to-day of Opini.ai. His background sits at the intersection of research technology and go-to-market — building tools that agencies and insights teams actually want to use, not just buy.

Before Opini.ai he founded and scaled Workflow, delivering end-to-end research software for brands across Europe. He started Opini.ai after watching too many great research teams settle for star ratings when they wanted answers.

He's convinced the next generation of insights won't come from bigger samples — it'll come from better conversations, with more respondents, in their own words.

Konstantin Morjan

Co-Founder & CTO

Konstantin owns the Opini.ai technology platform: agentic reasoning, voice, real-time analysis and the pipelines that make thousands of parallel conversations feel like one careful interview.

He's spent his career building data and voice systems for research — most recently as Co-Founder and CTO of Phebi, where he pioneered voice-driven emotion intelligence and was named to GreenBook's Future Leader list.

Konstantin's obsession: making advanced AI feel invisible to the researcher and safe for the respondent. If the tech gets in the way, he's already rebuilding it.

Founded

2024

Team

Distributed across Europe

Focus

Agentic research at scale

Working with

Agencies, brands & insight teams

Want to see how a research agent runs your next study?

Spin up a free workspace or book a walkthrough with the team — we'd love to hear what you're working on.

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