Modern market research interviews, powered by conversational AI
AI agents run in-depth interviews at scale — adapting live, following up naturally and surfacing patterns across every participant.
Depth without the moderator bill.
Moderated qualitative used to force a choice: a handful of deep interviews, or a large sample of shallow ones.
Agentic interviewing collapses that trade-off — the same probing discipline, applied identically, at survey scale.
Category exploration
No hypothesis yet? Run 400 open-ended interviews in a week.
Brand tracker qual
Add a moderated-quality qual layer to your quarterly tracker.
Jobs-to-be-done
Structured JTBD interviews with consistent probing at scale.
Pricing sensitivity
Van Westendorp with a follow-up on every price band.
Concept testing
Show a concept, capture the reaction, probe the disqualifiers.
Post-purchase
Trigger on purchase — recover the whole decision while it's fresh.
Segment mix, live.
Quotas track themselves as fielding runs — Opini balances supply across markets and demographics so themes come back comparable, not lopsided.
- UK · 18–34· 32%
- UK · 35–54· 28%
- US · 18–34· 22%
- US · 35–54· 18%
Depth without the moderator bill.
Run qualitative research at quantitative scale.