Product feedback that actually tells you something
Turn ratings and vague comments into structured direction. Our AI probes the 'why' behind every response so your roadmap writes itself.
A 6/10 is a starting point, not an insight.
Vague ratings and 'nice to have' feature requests don't build a roadmap. Opini probes the "why" behind every response.
It asks the second question — 'would this change how often you use the product?' — so you build for behaviour, not for the loudest request.
Concept test
Before build. Isolate desirability on paper prototypes.
Beta feedback
During build. Behavioural probes on real users.
Launch pulse
Post-ship, cohort-aware, only users who touched the feature.
Continuous VoC
Always on. High-quality signal between big pulses.
Churn exit
Automatic on cancel. Recovers what left, before memory fades.
Rating → reason → shippable spec.
The agent turns a 6/10 into a specific, prioritised piece of work — with severity, cohort and the verbatims that shaped it.
Build what users will actually use.
Ratings tell you where. Opini tells you why.