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Turn first impressions into lasting insights

Onboarding surveys that catch friction before it becomes churn

AI-guided surveys talk to new users like real people — clarifying confusing steps, probing unclear feedback and surfacing the blockers you'd never see in a rating.

The onboarding funnel

Where users drop, and why they never told you.

Every step of onboarding leaks users. A star rating tells you the leak exists. An AI-led follow-up tells you the plumbing.

Opini triggers a conversation the moment a user churns, activates or lingers — not a week later, when the memory is already gone.

Sign-up complete

Capture the expectation before the product shapes it.

Setup abandoned

Fire on drop-off — was it confusion, cost or context-switch?

First aha-moment

'What convinced you it would work?' — messaging gold.

End of week one

Quiet check-in on the whole journey — highest quality qual.

Week-two silence

A conversational nudge beats a re-engagement email 3-to-1.

Week-four review

Retention landmark — segment by cohort and prove what moved.

The funnel — and the fix

Drop-off is the question. The transcript is the answer.

See where users leak, then read the interviews from the users who left. Opini pairs the numbers with the "why" — in the respondent's own words.

Sign-ups12,400
Completed setup8,120
Activated (week 1)5,240
Retained (week 4)3,180

Fix week one. Keep week four.

Turn onboarding drop-off into a solved problem.