Creating a project
Once you've picked a project type, decide how you want to build it: start from a blank canvas and write every question yourself, or let Lens AI draft the questionnaire for you.
Two ways to start
Build it yourself, from scratch
An empty questionnaire (or discussion guide) with nothing pre-filled. Full control from question one — best when you already know exactly what you want to ask.
Let the AI draft it for you
Give Lens a project brief and any supporting documents, and it drafts a full set of questions for you to review. Already have a questionnaire written up? Upload it instead and Lens parses it straight into questions.
How Lens AI drafts your questions
- 1
Share a brief
Describe the objective, audience and anything you want covered. Attach supporting documents — briefs, decks, prior research — for extra context.
- 2
Or upload an existing questionnaire
Already have a script or discussion guide written up? Upload the document instead and Lens parses it directly into structured questions, no brief required.
- 3
Review and edit
Lens hands back a draft — categories and grids for a Survey, seed questions and probes for an AI Agent guide. Nothing goes live until you've reviewed and approved it.
Next up
- Question types & logic→
- Writing a discussion guideComing soon
- Coding open-ended responsesComing soon