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Setting quotas

A quota cell caps how many respondents can land in a given segment — once its target is reached, fieldwork stops collecting for that segment automatically. If you leave the quota table empty, fieldwork just runs unsegmented against your overall target.

Anatomy of a quota cell

Each row in the quota table is one segment: one or more Variables (a Question paired with one of its Categories), and a Target sample size for that combination. Add more than one variable to a cell to combine dimensions — for example Gender = Female and Age = 18–24 as a single segment. Progress is tracked live as "completes / started" against the target.

Setting it up

  1. 1

    Add the questions

    In the Questionnaire builder, make sure every dimension you want to quota on (e.g. Gender, Age) exists as a Single or Multi question.

  2. 2

    Add a quota cell

    In Quota, add a cell and add a Variable for each dimension: pick the question, then pick the specific answer option that defines this segment.

  3. 3

    Set the target

    Give the cell a target sample size. Repeat for every segment combination you need — one cell per gender, or one cell per gender × age pair, for instance.

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